
Wimbledon is one of the most prestigious and historic tennis tournaments in the world, renowned not just for its grass courts and white dress code, but also for its unique culinary tradition, strawberries and cream. Year after year, thousands of spectators gather to enjoy world-class tennis and a helping of strawberries and cream at Wimbledon. This iconic duo has become as symbolic of the tournament as Centre Court itself.
Victorian Roots: Where It All Began
The tradition of eating strawberries and cream at Wimbledon dates back to the very first tournament in 1877. At that time, tennis was a fashionable sport enjoyed by the British upper class, and strawberries were considered a luxury fruit. Combining them with cream was already a popular Victorian treat, associated with warm summer afternoons and garden parties.
Wimbledon took place during the peak of the British strawberry season, and the fruit was both fresh and widely available in nearby Kent. The tournament organisers seized the opportunity to offer something elegant yet simple. Thus began the tradition of strawberries and cream at Wimbledon, a tradition that has endured for nearly 150 years.
From Snack to Symbol
What started as a seasonal snack evolved into a cultural symbol. By the early 1900s, strawberries and cream at Wimbledon had become synonymous with the event. The dish offered a quintessentially British experience, appealing to both local fans and international visitors.
Unlike other sporting events that might rely on hot dogs, nachos, or beer, Wimbledon distinguished itself with a more refined palette. Strawberries and cream at Wimbledon were not just refreshments, they were part of the spectacle, a visual and sensory reminder of the tournament’s aristocratic roots.
A Growing Phenomenon
Over time, the popularity of strawberries and cream at Wimbledon soared. According to the All England Lawn Tennis and Croquet Club, around 190,000 portions are served during the two-week event each year. That translates to over 28,000 kilograms of strawberries and 7,000 litres of cream.
Each berry is carefully selected for quality. They’re picked daily at dawn from farms in Kent and delivered to the grounds before 11 a.m. The attention to detail reinforces the idea that strawberries and cream at Wimbledon is not just a tradition, it’s a ritual.
Royal Endorsement
The tradition gained even more prestige with royal endorsement. Members of the British royal family have long attended the tournament, often spotted in the Royal Box enjoying strawberries and cream at Wimbledon. Their visible participation helped elevate the status of the dish and reinforce its cultural significance.
In fact, Princess Diana was famously photographed enjoying strawberries and cream at Wimbledon, turning the already beloved dish into a moment of royal charm. It became a shared experience between royalty and the public, further cementing its place in Wimbledon lore.
Simplicity is the Key
Part of the charm lies in the dish’s simplicity. There are no extravagant toppings, no added sugar, no experimental twists, just fresh strawberries and lightly whipped cream. This minimalism has allowed strawberries and cream at Wimbledon to stand the test of time, resisting the pull of culinary trends.
In a world where gourmet experiences often dominate, the enduring appeal of strawberries and cream at Wimbledon speaks volumes. It is an homage to tradition, to seasonality, and to a slower, more refined way of enjoying sport and leisure.
A Taste of British Summer
For many, attending the tournament isn’t complete without indulging in strawberries and cream at Wimbledon. The dish offers more than just taste; it provides nostalgia, connection, and a sense of occasion. It is summer in a bowl, light, refreshing, and timeless.
Interestingly, even those watching from home often replicate the experience. Supermarkets in the UK report increased sales of strawberries and cream during Wimbledon fortnight, proving that the dish has transcended the grounds and entered the broader cultural consciousness.
Global Recognition
As Wimbledon draws international attention, the tradition of strawberries and cream has reached global fame. Tourists make it a point to try the dish on-site, and broadcasters often include segments on strawberries and cream at Wimbledon during their coverage.
This international interest helps preserve the tradition, ensuring that it is passed down to new generations of fans. Whether you’re a die-hard tennis enthusiast or just soaking up the atmosphere, strawberries and cream at Wimbledon remains a highlight of the event.
Conclusion
Few sporting events can claim a culinary tradition as iconic as Wimbledon’s. Strawberries and cream at Wimbledon is more than a snack; it is a statement. It reflects the elegance, history, and seasonal beauty that define the tournament itself. From Victorian garden parties to royal boxes and international broadcasts, this simple pairing has come to symbolise the spirit of Wimbledon in every sense.
So the next time you find yourself watching the world’s best tennis players take to the grass courts, don’t forget to indulge in the true taste of the tournament, strawberries and cream at Wimbledon.

